Narrative Storytelling, Writing and Brand Development
Spotlighting a collection of writings and narrative storytelling showcasing a passion for engaging audiences through compelling copy. Included is strategic communications copy written for Longfellow Real Estate Partners, reporting for The Dallas Morning News and the comprehensive branding collateral for Deep Indigo Collective. The nonprofit organization, which was founded by Andy, provided visual storytelling on climate and community-driven topics in the support of local newsroom.
“Virge Yoga is a sanctuary where individuals embrace the lifelong health and wellness benefits of yoga. Strengthened by joy, movement, and leadership, this oasis is connected to the heartbeat of our vibrant community of trailblazers. It is only fitting that we plant our studio in the center of downtown Durham’s Innovation District, where Longfellow Real Estate Partners also encourages community in and around their vibrant Durham ID ecosystem.”
“In an era of diminished local reporting resources, Deep Indigo Collective provides visual context as the climate crisis becomes pronounced within news-vulnerable communities.
The formation of the nonprofit counters the extensive loss of reliable visual content across the US media market at a time when images drive web-based news and social media platforms. The nonprofit’s investment in community-focused visual storytelling across the United States offers our partners a powerful tool in delivering far-reaching content to audiences.”
“Stephanie Louden returned a missed call while in Bible study Saturday morning. The caller informed her: "you are going to have a tee time in about an hour."
Louden's first round of professional golf since leaving the LPGA in 2012 was about to be play "up the road" from her home in Frisco, Texas - two miles to be exact. Her husband, Mike Louden, a former LPGA caddy and professional golfer himself, would be her caddy.”
“Right in front of our eyes, the natural environment is being reshaped. Glaciers are melting at a rapid pace, loss of sea ice is threatening the polar bear population, the bald eagle and the brown pelican are two of 314 North American bird species that are considered endangered, according to the National Audubon Society, due to shifting weather patterns and uncertainty involving prey and habitat.”
“Dallas Cowboys owner Jerry Jones was scuttling in front of his players Monday night moments before the team would take a knee ahead of the national anthem and its matchup with the Arizona Cardinals.
Visual journalists, still and video, followed as the Cowboys rushed onto the natural-grass field at University of Phoenix stadium and formed a line along the yardage markers, with Jones near the middle.”
